Marketing Manager (m/w/d)

About the role

The world is rapidly electrifying. New vehicles and energy systems are heavily relying on batteries and require the right solutions to succeed. TWAICE is leading the market of battery analytics solutions with cutting edge and industry-leading technology. As part of our Marketing team, you will be involved on the entire bandwidth of marketing activities. You will work towards our team vision of establishing TWAICE as the global leader and architect of a groundbreaking ecosystem in the battery space as well as accelerating growth by unlocking value and communicating across all stakeholder groups.  

Your daily business will involve

  • Planning and operational implementation of the marketing measures and campaigns to be carried out in the sense of an integrated marketing approach
  • Conceptual development of strategic marketing approaches with core messages and identification of focus topics 
  • Planning and execution of TWAICE industry events, webinars, and our own conference (TWAICE Vision), also in cooperation with external service providers 
  • Content marketing (topic identification, accompanying copywriting, search engine optimization and content publishing) and social media marketing 
  • Proactive consulting on marketing issues, media planning, market and competitor observations, identification of trending topics, analysis and optimization of measures based on defined key figures, budget planning and control 
  • Creation of marketing materials (online, offline), also in cooperation with external service providers 

Your profile

  • A good understanding of marketing/demand generation KPIs, including how the inbound and outbound sales funnels are structured 
  • You combine strategic thinking with creativity and work in a solution- and goal-oriented manner 
  • Cost orientation (getting the maximum impact at the lowest cost)  
  • Cool head in heated situations and highly stress resistant with a strong capability to prioritize and focus  
  • Understanding of common SaaS metrics and business logic around Leads/Contacts, Accounts and Opportunities 
  • Experience in working with Hubspot and with Salesforce beneficial 
  • You demonstrate empathy and good communication skills in advising various stakeholders 
  • Maturity, passion, and drive in combination with excellent communication and presentation skills in English and another language is required     
  • Experience in working for an innovative tech company (SaaS, IT infrastructure or similar preferred)     

Benefits

Apart from you having a meaningful activity in one of the most exciting areas of our time, we care about your mental and physical health. We care about your flexible working time and your time off, about your social environment and your personal growth. 
 

  • A very competitive salary 
  • Training budget 2000€/year and further training possibilities within the company 
  • Free healthy breakfast, free healthy lunch, free snacks, drinks and coffee 
  • Free access to a tool of your choice (skillshare or coursera) 
  • Gympass Membership (subsidized access to gyms - not only for you, but also for your family and friends) 
  • Flexible working hours and flexible homeoffice - work wherever and whenever you want 
  • Mobile and remote working (working from another city? No problem!) 
  • A high degree of personal responsibility, creative freedom and opportunities 
  • Strong team culture with regular team events and off-sites (Summer and Christmas party, at least one big off-site, Oktoberfest (Wiesn) event, Cocktail and Movie nights once a month, regular team and sports events, company kitchen with cooking events) 
  • International team and relocation budget of 800€ 
  • Borrow our e-Golf for private purposes and free EV-charging at our company 
  • Book circle (Order a book via TWAICE - we pay for it, you read it) 
 

Social Media

Would you like to find out more about TWAICE as an employer? Then take a look at Facebook, Instagram, LinkedIn or Kununu.